By AK Interactive
Каталог модельной химии и принадлежностей.
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Extra resources for AK Interactive 2013
The cynic is there to keep you on the straight and narrow, making sure that everything looks and sounds on the up-and-up and that you are following this golden rule. < previous page page_48 next page > < previous page page_49 next page > Page 49 Profits Guerrilla Marketing’s Golden Rule #13: Everything in your marketing should be designed to increase your profits, not merely your sales, but your profits . ” Moving merchandise is not a bad thing, to be sure, but if you don’t earn a healthy profit when it moves, you’re missing the point of being in business.
But it is your obligation to surmount that obstacle. And it is also your obligation to do nothing to increase the height of the obstacle. As a rule of thumb, keep in mind that almost every descriptive adjective in your copy detracts from the feeling of honesty. Use facts instead of opinions. Use specific numbers rather than vague allusions to numbers. Use names, dates, and places, when possible, to add to the feeling of honesty in your marketing. Think of it this way: if you were writing a newspaper article, it really wouldn’t matter how honest you were.
He takes great satisfaction knowing that most of his competition doesn’t even offer pickup and delivery. No wonder his is the largest operation of its kind in the area. An art form The business world has evolved to the point where convenience is an art form as well as an advanced technology. The day has already come when customers can purchase from television data, then order and pay by telephone. The golden rule concerning convenience is alive, well, and gaining stature every day. < previous page page_29 next page > < previous page page_30 next page > Page 30 The Power of Questions Guerrilla Marketing’s Golden Rule #8: Questions lead to answers; answers lead to customer rapport; customer rapport leads to profits .