Amaze Your Customers!: Creative Tips on Winning & Keeping by Daniel Zanetti

By Daniel Zanetti

Daniel Zanetti, an stated professional with reference to successful and protecting clients, explores the ways that and repair companies can succeed in and win over new consumers in quite a lot of industries together with: motels; salons; garages; supermarkets; well-being and relaxation facilities; insurance firms; style outlets; airways; name facilities and plenty of extra.

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Extra info for Amaze Your Customers!: Creative Tips on Winning & Keeping Your Customers

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In our company, I am the person responsible for the Amaze Your Customers 1-146 30/11/05 4:38 pm Page 21 Amaze your customers! 21 implementation of our customer amazement strategy, and so it was my job to decide whether we could amaze Mr Gruben and how. I switched on my computer and found various entries under ‘Heinrich Gruben’: address, position, phone number, comments. Under ‘comments’, I found the following: ● Dresses very elegantly. ● Smokes Davidoff cigarettes. ● Drives a roadster. ● Has two children (David, 6 and Lisa, 3).

And the customer, on the other hand, will never feel the need to thank him for this friendly gesture, because, thanks to a lack of courage and consistency, they never had the chance to enjoy this unusual service. Secondly, you will never find out whether your idea for amazing your customers would have worked if you never try it out. Question 3. From a car salesman ‘I think the idea of amazing your customers is a good one, but I simply don’t have the time to do it. I have so many appointments every day that I’m just too busy to work out strategies like that.

You can’t be innovative without taking risks. If you aren’t innovative, customers will avoid you. And when customers avoid you, your company goes down the drain. ’ A motto well worth taking to heart, don’t you think? Goodwill, or mutual liking It is mutual liking that ensures that customers identify emotionally with a person, a product or a brand. It is mutual liking that compels us to return to a restaurant where we are on first-name terms with the waiter and where we can expect good service. Mutual liking makes it a little easier for us to spend our money.

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